Gilbert Lai
Research Analyst
Euromonitor, Singapore

Gilbert Lai is a Research Analyst at Euromonitor International, focusing on Home and Tech industries in the Asia-Pacific region namely Singapore, Hong Kong, Taiwan and the Philippines. These industries include Consumer Electronics, Consumer Appliances, Home Care, Tissue & Hygiene, as well as Toys & Games.

Professional interests include consumer behaviour analytics and digitalisation trends, which he believes are crucial for one’s corporate strategy and planning. Gilbert holds a Bachelor’s degree in Business Administration (Finance) from the National University of Singapore.
Senior Management Symposium
Breaking down the growth decomposition of Tissue in Asia

Within the US$23 billion retail tissue market in Asia Pacific, there has been a rise of green brands and labels, catering to the growing population segment that is increasingly conscious about the environment and sustainable living. However, interest in such attributes are also closely tied together with income levels, where the Asia Pacific region is still lacking behind as compared to North America and Western Europe. Euromonitor’s presentation will look into the Asia Pacific region and answer some of the fundamental questions pertaining to sustainability for consumers:

- Which factor plays a more important part in determining the potential of green tissue brands in Asia Pacific? Income levels or Millennials
- Which are the countries that offer good opportunities for green tissue brands
- How are companies improving the appeal of their green brands
- What would continue to drive demand growth for retail tissue in the future
Download Euromonitor Resources:

- Top 10 Global Consumer Trends for 2018
- How to use Market Research to Build Relationships with Retailers
Check out the preliminary exhibitor list now!
Asian Paper and Tissue World will join forces in Bangkok, in June 2018...
The Conference Theme for Asian Paper and Tissue World Bangkok 2018 has been announced...